Writing for businesses and creators
Website copywriting services that sound like you.
Writing about your own business can get surprisingly difficult when you know the work so well that you’re not sure where to begin. We help you put that knowledge into words that sound like you, with website copy and SEO content writing that gives readers a clear sense of what you do.
We can work on a page you already have or help you write one from scratch, with copy for ads or emails included if you need it.
What do you need
the writing to do?
Someone comparing a service needs different information from someone opening a welcome email. We shape the writing around that moment, then make sure it still sounds like your business.
Website & landing page copywriting
Explain the offer on your home page, give each service a useful page and make the next step easy to understand. Our website content writing services also cover About pages and product descriptions. For a campaign, we connect the ad’s promise to the landing page people reach.
SEO content writing services
Write articles that answer real questions, using your experience and sources we can check. Keyword research helps us choose the subject and structure. Our blog writing services can also update an older article when its advice or examples no longer hold up.
Ad & email copywriting services
We write ads that give someone a reason to click and emails that make sense to the person receiving them. We can help with sales copy and newsletters, including the subject line and call to action. The tone follows the audience and the offer.
Rewriting & editorial support
Keep the useful parts of an existing draft and work on what’s unclear. Website content rewriting may involve a new opening, a better explanation or a more consistent brand voice. We also help with business communications and announcements, working from the facts and policies you provide.
Read the difference
Give the reader
something to work with.
These two fictional examples show how the audience and the details change what a piece of writing needs to say.
A fictional bike repair shop · Service page
Sound like the person at the counter.
We provide comprehensive bicycle repair solutions tailored to your needs.
Bring us the bike that’s been making that noise. We’ll check the problem with you and explain the repair before you decide.
The revision gives someone a recognizable reason to come in and explains what happens next. It sounds approachable without turning the whole page into a joke.
A fictional software product · Customer email
Be precise when the details matter.
Your data migration is complete. Explore your improved workflow today.
Your import is ready to review. Six records are missing company names, so we kept them out of the upload. Open the review file to correct them before anything reaches your CRM.
Here, reassurance comes from explaining the exception. A lively brand voice can still be exact about what happened and what the customer needs to do.
Search and the person behind it
Use the words
your readers use.
Before writing a page, we look at the question behind the search. Someone looking for a repair service needs to understand the work and how to ask for help. Someone researching a fault may need an explanation first. Those searches call for different pages.
Our SEO copywriting services bring that research into the headings and copy without making every sentence repeat the same phrase. Useful specifics and clear links help people find their way through the site. We can include suggested page titles and descriptions in the agreed writing scope.
CMX also works on websites, so we can consider how the words fit the layout. Button labels need to make sense, and the important explanation needs room to be read. If the project needs visual work too, our design services can form part of the scope. Broader SEO management belongs with our digital marketing work.
AI and the editing process
Who checks
the writing?
Polished wording can hide a missing answer. A draft may repeat “not X, but Y,” lean on grand promises or add a joke where a useful detail should be. Those habits can come from people or AI. We read for what the piece explains and whether it sounds believable in context.
AI can help explore an outline or compare drafts. It can suggest sources to investigate, too. It can also invent a citation or make an uncertain claim sound settled. We check the underlying sources and work through the wording, with human review before anything is ready for your approval.
If you already have an AI-assisted draft, send it over. We can assess what’s worth keeping and where the piece needs more research or a different approach. Adding a few casual words doesn’t fix missing information.
Google’s guidance on AI content focuses on useful, accurate material that adds value. No writing method comes with a ranking guarantee.
Working with CMX
Start with what you know
and what needs to change.
Give us the context.
Send the page or draft and tell us who you want to reach. Examples of your own work help us understand the voice. Customer questions and the details your team usually explains in conversation give us something useful to write from.
Review it together.
We agree the writing scope before starting, including research needs and how review works. You check the business facts and tell us where the voice feels wrong. Publishing the approved copy or coordinating it with a website build can be included when agreed.
Before you get in touch
A few useful answers.
Can you rewrite an existing website?
Yes. We can work on selected pages or a broader rewrite. We review what’s there first, including the useful information and search intent worth preserving. A weak opening doesn’t always mean the whole page needs replacing.
Can you match our voice and existing design?
Share examples that sound right to you, along with anything you want to avoid. We can write within an existing layout and adjust the length to fit. Different audiences may need different tones while still recognizing the same business.
Do you offer a single page or ongoing writing?
We can discuss either. You might need one landing page, a set of service pages or recurring article and email writing. We confirm the deliverables and review arrangements for the work you need.
How much do writing services cost?
Pricing depends on the scope and research involved, including how much useful material you already have. Send the pages or formats you need and any timing requirements. We discuss the work with you before agreeing a price.
Your next page starts here
Tell us what
you’re trying to say.
If you’re starting from scratch, tell us what you have in mind. Include the page URL if there is one and explain what you need the writing to help someone understand. We’ll talk through a sensible scope with you.