A new offer.
Work out who needs it, which questions they ask and what will help them decide. We use that brief to plan the first pages, content and campaign activity.
For businesses and creators
Digital marketing services.
If your website gets visitors but few inquiries, we can look at the searches or campaigns bringing people in, what they find on the page and how easy it is to get in touch. CMX’s digital marketing services cover SEO, paid campaigns, content and conversion work, with reporting that helps us decide what to improve.
- 01Find the right people.
Search, content and campaigns matched to your audience.
- 02Explain the offer.
A relevant page with clear scope, evidence and a next step.
- 03Handle the response.
A working route for inquiries, bookings or purchases.
- 04Learn from the result.
Review lead quality and sales, then choose the next change.
A planning outline. The channels and measurement depend on your business and the agreed scope.
Where is marketing getting stuck?
Traffic without enough inquiries.
Review the audience, message and landing page together. Check the route from a visit to a qualified inquiry before adding more activity.
Work without a clear plan.
Bring the existing website, campaigns and reports. We identify what is worth keeping, what needs attention and which changes your team can carry out.
A plan built around your offer.
The right mix depends on your audience, budget and current setup. We define the channels, deliverables and review points with you before the work starts.
SEO services
We start with what customers search for and the pages they find. A technical SEO audit can reveal indexing problems, weak internal links or misleading canonical signals. For website redesigns and migrations, we also plan which URLs and content need to remain available after launch.
GEO & answer visibility
Review how your business appears in AI answers, which sources are used and whether the information is accurate. Plan content and site improvements around those findings.
Paid search & social
Plan the audience, message, creative and landing page together. Agree the advertising budget, account access, conversion checks and review process before launching or changing campaigns.
Pages, articles & campaigns
Develop content around real customer questions and the decisions they need to make. The scope can include service pages, useful guides, email content and creative assets.
Landing pages & conversion
Review whether a visitor can understand the offer and complete the next step. Improvements can cover copy, layout, forms and the route into your team’s follow-up.
Tracking & reporting
Separate useful activity from actual inquiries, bookings and purchases. Agree which forms, calls or transactions count as conversions, check whether they’re tracked reliably and explain where the data is incomplete. That helps decide which pages or campaigns need attention next.
Help people find accurate answers.
Generative engine optimization, or GEO, focuses on visibility in AI-generated answers. Answer engine optimization, or AEO, focuses on making information useful in answer-based search experiences. Both overlap with SEO, and the platforms differ.
For Google’s AI search features, the starting point is still useful, accessible content and sound SEO. Important details should be available as text, and any structured data should reflect what the page actually says.
A review you can inspect
- Choose representative customer questions and record the platform and date.
- Check the answers, linked sources and accuracy of the business details.
- Prioritize missing information and useful content improvements.
- Repeat the review and report what changed, alongside relevant visits and inquiries.
AI answers can change between people, platforms and sessions. A citation or mention is useful evidence to record, and it needs context. We don’t promise rankings or inclusion in generated answers.
Know what the numbers mean.
Who reached the business?
Review search queries, campaign reach and relevant visits in context. Check whether the traffic matches the audience and offer.
What happened next?
Check meaningful inquiries, bookings or purchases. Where possible, connect lead quality and sales outcomes to the activity that brought them.
What should change?
Keep a record of the work, the results and the next priority. Separate observations from explanations that still need testing.
We agree the reporting cadence and the data sources available. Consent choices, incomplete tracking, cross-device journeys and offline sales can limit what a report tells us. Our monthly SEO services guide explains how to compare the scope, implementation and reporting in a proposal.
A scope you can review.
Understand the situation.
Discuss the offer, audience and goals. Review the website, account access and available data, then define the initial priorities.
Agree the work.
Set out the channels, deliverables, responsibilities and budget. Identify what you will supply and where another team needs to be involved.
Work through the priorities.
Prepare and review the agreed pages, campaigns or technical changes. Keep feedback and implementation visible as the work develops.
Review and adjust.
Check what was delivered and what the data shows. Agree the next changes and any ongoing support, with a record your team can use.
Account ownership, access and ongoing costs belong in the proposal. Advertising spend is separate from the fee for the work, unless the proposal says otherwise. We agree the included files, reporting and handoff before starting.
Questions about the work.
Can we start with SEO rather than a full marketing plan?
Yes. We can define a focused SEO review or implementation project around the website and the problem you want to solve. If another issue affects the result, such as a confusing offer or a broken inquiry route, we’ll explain how it fits into the priorities.
Do we need SEO, GEO and AEO as separate projects?
The work often overlaps. We agree which search and AI experiences matter to your audience and what can be measured. For Google’s AI search features, there is no special GEO schema or required AI text file. Other platforms have their own access and discovery rules.
Can you improve the campaigns we already run?
We start with the existing accounts, tracking and business goals. The review should identify what is working, what needs attention and what information is missing before changes are made.
Do you work with small businesses and creators?
Yes. Share the offer, audience and what you need help with. We can agree a defined piece of work or a broader plan, with priorities that fit the resources available.
Will we need a new website?
That depends on the current site and the work. A focused change to a page, message or inquiry route may be enough. If a rebuild is needed, we define it separately and explain what should carry over.
How much will it cost, and when will we see results?
We need the goals, scope, budget and current setup to give a useful estimate. Timelines depend on the work and on review or implementation dependencies. Search visibility and business results also depend on demand, competition and the offer.
Can you work with our team or another agency?
Yes. We agree who owns each decision and who will implement the changes. The scope should identify access, review responsibilities and the handoff between teams.
What do you need from us to begin?
Send the website, a brief outline of the business and the issue you want to address. Include the channels you use, any budget or deadline, and the reports you already have. We can then discuss the access needed for the agreed review.
What would you like to improve?
Tell us what you offer, who you want to reach and where the work is getting stuck. If you already have a website or campaigns, include the links and any goals or constraints you have in mind.